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Dropping the Royal “We”

By Michael Heraghty on October 14th, 2012

I have had my own business for almost 10 years now.

I have never had employees, though I’ve engaged dozens of freelancers.

The outsourcing model worked well when my business was web design and development. Recently, my focus has been soley on UX.

At times I still require the services of other UX professionals, visual designers, etc. Nevertheless, my business model is centred on the procurement of my own UX research and design skills.

That’s fine, except I’ve been using the royal “we” on my website. Lots of micro-enterprises do this, and it’s not something I’d given much thought to … until recently.

In the last 12 months, my website has been too successful. I’ve had to turn down many projects that have been simply too big. I  became aware that the “we” on my website is a hindrance rather than a help.

In reality, I am just one-man-band, doing work that I love. Why should my website say anything different?

Starting from today, I’m changing the “we” to “me”. I’ll start with the homepage.

It will take some propecia online time. I’ve only got one pair of hands!


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