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How the Daily Mail Broke All the UX Rules —  and Became A Global Success

By on April 2nd, 2015

When I was hired to undertake a UX review of The Irish Times, I researched the online news sector for examples of best practices.

Mail Online

Mail Online

The Daily Mail Online, according to its Wikipedia entry, is the biggest English speaking news website on the planet, with almost 200 million monthly visitors – almost five times more than the New York Times.

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You’ve Done the Usability Testing, Now What?

By on March 5th, 2015

After you’ve done usability testing, or got user feedback of any kind, what should you work on? Most people prioritise low-hanging fruit. Clients ask me if there are “quick wins”.

What is Most Broken?

But a better question to ask is “What is most broken?” During the usability testing, what caused the biggest problems for your users?

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Getting From Prototype to Product

By on November 14th, 2014

I’ve written previous posts about how I use Balsamiq Mockups to create wireframes and prototypes, and my methods for usability testing. But these are parts of a bigger process — getting from an idea to a finished website, application or software product.


My UX Method

When a new client engages me to work with them on a new design (or redesign) project, they are keen to know “What method did you use?”.

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How I Use Balsamiq Mockups

By on November 10th, 2014

I first chose to use the wonderful Balsamiq Mockups, the desktop version*, for a client project in January 2011 and it has become my main UX design tool ever since.

Anyone can dive in and figure out how to use Mockups — there’s a rapid beginner-to-intermediate curve. Over the years, I’ve developed some extra tips and tricks that maybe puts me on the intermediate-to-advanced curve.

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10 Ways to Make Clients Love Usability Testing

By on September 13th, 2013



Many of my clients have never previously carried out usability testing. Even when I tell them about how successful testing has been for my other clients, I can sense that they are nervous. For many people, usability testing feels like a step into the unknown.

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Case Study: safefood

By on May 31st, 2013

Above: safefood homepage after the UX work by UserJourneys. View a screengrab taken before the redesign.


safefood is an all-island implementation body set up under the British-Irish Agreement with a general remit to promote awareness and knowledge of food safety and nutrition issues on the island of Ireland.

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Happy Shapes Takes Off

By on April 13th, 2013

In January, I wrote about my experience creating a new Android HTML5 game app, which I called Happy Shapes.

By the end of that month, mainly due to my own (feeble) personal marketing efforts, the game had roughly around 100 or so downloads/installs. I had been checking the Android Developer Centre almost daily, until the download pattern began to level off.

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Infographics are Fun, Spreadsheets are Accurate

By on March 28th, 2013

I recently completed a fascinating usability study with the help of Dr. Stephan Weibelzahl and Sara Kyofuna at NCI in Dublin. Here is a report of our findings. NCI will be publishing an academic paper on the study.


Question: Are interactive infographics better than spreadsheets?

Study: In an eye-tracking study involving 32 participants, User Journeys and National College of Ireland compared two interactive infographics to their tabular data (spreadsheet) equivalents.

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Happy Shapes – My First Android App

By on January 10th, 2013

Last night I released Happy Shapes – a FREE Android game for kids

Android app on Google Play

Play the game now on desktop at
Here is how it all came about.


Originally, I had intended to create a software product. After months of wrangling with complex wireframes, I realised the development was going to cost $$$.

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Launch of UXPA Ireland

By on October 30th, 2012

For the last couple of months, I’ve been involved with establishing the Irish Chapter of the User Experience Professionals Association (UXPA).

The official launch of UXPA Ireland will take place at 6.15pm on 8 November 2012World Usability Day — at the National College of Ireland (NCI), Dublin.

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