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Designing for a Juicier Web

By on June 19th, 2015

Image by Gyorgy Weil. The first book I bought on web design, in 1998, was The Principles of Web Design by Jeffrey Veen.

How to Make Unforgettable PowerPoint Presentations

By on June 15th, 2015

Imagine the scene.  It’s Friday night. It’s been a long, hard week.

How I Made a Rapid Android Wear Prototype Using Balsamiq and Pixate

By on May 12th, 2015

  The video above shows a simple prototype for an Android Wear app, running on an an LG G watch R, which I created within a few hours of coming up with the concept — with ZERO CODING.

It doesn’t matter how it got this way. Just fix it.

By on May 7th, 2015

Initial client meeting Client: “We’d like you to conduct user testing of our website.” Me: “Great.” Client: (Laughs.) “And don’t worry.

How the Daily Mail Broke All the UX Rules —  and Became A Global Success

By on April 2nd, 2015

When I was hired to undertake a UX review of The Irish Times, I researched the online news sector for examples of best practices.

You’ve Done the Usability Testing, Now What?

By on March 5th, 2015

After you’ve done usability testing, or got user feedback of any kind, what should you work on?

Getting From Prototype to Product

By on November 14th, 2014

I’ve written previous posts about how I use Balsamiq Mockups to create wireframes and prototypes, and my methods for usability testing.

How I Use Balsamiq Mockups

By on November 10th, 2014

Update May 2015 I wrote this article when I was using the old version of Balsamiq Mockups, now known as “Balsamiq 2”.

10 Ways to Make Clients Love Usability Testing

By on September 13th, 2013

UX Stencil © Todd Zazelenchuk & Elizabeth Boling. Available from Introduction Many of my clients have never previously carried out usability testing.

Case Study: safefood

By on May 31st, 2013

Safefood homepage AFTER redesign. (View a screengrab taken BEFORE  our redesign.) Background safefood is an all-island implementation body set up under the British-Irish Agreement with a general remit to promote awareness and knowledge of food safety and nutrition issues on the island of Ireland.

Happy Shapes Takes Off

By on April 13th, 2013

In January, I wrote about my experience creating a new Android HTML5 game app, which I called Happy Shapes.

Infographics are Fun, Spreadsheets are Accurate

By on March 28th, 2013

I recently completed a fascinating usability study with the help of Dr.

Happy Shapes – My First Android App

By on January 10th, 2013

Last night I released Happy Shapes – a FREE Android game for kids

Play the game now on desktop at
Here is how it all came about.

Launch of UXPA Ireland

By on October 30th, 2012

For the last couple of months, I’ve been involved with establishing the Irish Chapter of the User Experience Professionals Association (UXPA).

Dropping the Royal “We”

By on October 14th, 2012

I have had my own business for almost 10 years now.

Usable Search Results – Better Than Jakob Nielsen?

By on January 2nd, 2012

Usability guru Jakob Nielsen says the number one usability mistake in web design is bad search. Neilsen focuses on the handling of input.

Terms and Conditions Must Die

By on December 23rd, 2011

Comedian Eddie Izzard has a hilarious routine about ticking the “I have read the terms and conditions” box.

Small Screens, Big Fingers

By on December 15th, 2011

In the age of the smartphone, tablet, and other touch screen electronic devices, is this the end of the physical (non-virtual) keyboard?

The Difference Between UX and Usability

By on November 24th, 2011

People sometimes ask, “what’s the difference between user experience (UX) and usability?”.

1st Rule of Mobile Web UX – Detect The Device

By on October 28th, 2011

Some companies spend too much time and money on mobile apps; and not enough time considering their mobile web presence.

Increase Conversions with Better Usability

By on October 28th, 2011

When your website is not achieving its projected sales targets, your first instinct will probably be “get more traffic”.

Ireland Estonia Tickets: Bad Experience – Design or Intent?

By on October 26th, 2011

A supermarket likes to keep the milk and bread at the back, so customers will browse other items on the way.

The Usability of Infographics

By on October 24th, 2011

Web designers everywhere are adding ‘infographics’ to their list of services. Here’s an infographic to illustrate the rise in infographics.

DoneDeal — Immediately Effective

By on October 8th, 2011

When I arrive at any website, I know what I don’t want.

UX and Data Visualization Software

By on September 15th, 2011

Data, data, everywhere. It comes from public bodies, social networks, personal devices, healthcare systems, media sources, etc.

When Banks Can’t Speak English

By on June 6th, 2011

I’ve been using Allied Irish Bank’s personal online banking service for years and, while it was ropey in the beginning, in recent years the usability has improved.

Inline Validation Made Easy

By on April 4th, 2011

Update August 2015: Of course, now HTML5 lets you validate forms without the need for any JavaScript.

‘No Travel Insurance’ is Not a Country of Residence

By on March 22nd, 2011

Will someone please tell Ryanair that ‘No Travel Insurance’ is not a country of residence, and therefore should not appear as an option in the drop-down list.

Why Wireframes Love Comic Sans

By on January 20th, 2011

The Comic Sans font has often been derided as the font choice of amateurs, but it is useful for creating mockups.

UX and Your Inner Child

By on January 4th, 2011

Has anyone else noticed that instead of films like Casablanca, Some Like it Hot and Rear Window the 2010 Christmas telly schedule was packed with 80s movies?

Old Blog, New Blog

By on January 1st, 2011

Starting January 2011, I am adding new blog entries exclusively on this site.