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Michael did an excellent job, providing us with lots of extremely useful insights into our own product. His reports were clean and concise. His recommendations made their way into the product immediately, and we were able to notice improvements right away.

Giacomo (Peldi) Guilizzoni, Founder and CEO, Balsamiq


  • A visual, easy to understand report
  • Rapidly identify your UX problems
  • I propose a solution for every issue


  • Quick and dirty testing with real users
  • Stop guessing and start observing
  • I discuss the findings and we explore solutions

How the Daily Mail Broke All the UX Rules —  and Became A Global Success

By on April 2nd, 2015

When I was hired to undertake a UX review of The Irish Times, I researched the online news sector for examples of best practices.

Mail Online

Mail Online

The Daily Mail Online, according to its Wikipedia entry, is the biggest English speaking news website on the planet, with almost 200 million monthly visitors – almost five times more than the New York Times.

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You’ve Done the Usability Testing, Now What?

By on March 5th, 2015

After you’ve done usability testing, or got user feedback of any kind, what should you work on? Most people prioritise low-hanging fruit. Clients ask me if there are “quick wins”.

What is Most Broken?

But a better question to ask is “What is most broken?” During the usability testing, what caused the biggest problems for your users?

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