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Happy Shapes Takes Off

In January, I wrote about my experience creating a new Android HTML5 game app, which I called Happy Shapes.

By the end of that month, mainly due to my own (feeble) personal marketing efforts, the game had roughly around 100 or so downloads/installs. I had been checking the Android Developer Centre almost daily, until the download pattern began to level off.

By February the figures were hardly budging — not much more than 100 active device installs.

By March, I wasn’t checking the downloads at all. I’d read a few articles about app marketing that concurred that an app has to succeed within the first few days of launch.

I hadn’t expected my basic little game to get noticed in a crowded marketplace. The …

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