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Case Study: safefood

Above: safefood homepage after the UX work by UserJourneys. View a screengrab taken before the redesign.

Background

safefood is an all-island implementation body set up under the British-Irish Agreement with a general remit to promote awareness and knowledge of food safety and nutrition issues on the island of Ireland.

• For some time, the safefood web team had been struggling with the design of their homepage:
• The homepage had a high bounce rate — visitors weren’t exploring the site’s rich, deep content
• The web team found it difficult to showcase all of the different departments, and their work, on the homepage
• The team knew that the site had good content, but knew that it was hard to find
• Content contributors at safefood were updating the site

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